So Fresh And So Clean – Rhuigi Villasenor, Fashion Prodigy
by Paloma Picassa
The fusion of fashion and hip-hop has animated a new, very young generation of innovative street wear designers. Among the top is 23 year old Rhuigi Villasenor, founder of RHUDE. This is the guy that started the bandana trend you’ve been seeing everywhere, and he’s only just beginning. Rhuigi has no intention of being labeled “The Bandana Kid”. His use of only the highest quality fabric, an eye for classic patterns, and emphasis on minimalism gives off an effortless look with a street-wear approach. You’ve probably seen Miguel, Kendrick Lamar, Travi$ Scott, Chris Brown and a few others sporting RHUDE gear on magazine covers and award ceremonies. Rhuigi is still fairly new to the industry having only been on the scene for 2 years now, but this swift come-up only solidifies his spot in the center of the men’s youth fashion movement.
His most recent collection is inspired by the grunge, rock and roll musicians of the 70′s on through the 90′s. In an interview with Live Fast Mag, Rhuigi gave insight into the reasoning behind his versatile artistry, “I find that I am often inspired by “R” words, and the Ramones ties in perfectly with that idea. I’m inspired by rock and roll on the whole. It’s such a universal thing, and it’s especially influential in American history. I generally try to put together two things that you wouldn’t typically think would go hand-in-hand…I have a huge love for the hip-hop culture, but I’m not at all selective about what type of person wears my clothes. I listen to hip-hop, but I also listen to other music. My favorite musician is [Brazilian songwriter] Antônio Carlos Jobim. Your style is obviously going to be affected by the music that you listen to, but I want my clothing to be applicable to all kinds of people.”
With that vision, best believe this kid isn’t going anywhere but up.