Adidas Originals: “All Originals Represent” Campaign

Adidas Originals presents “All Originals Represent.” This campaign features Nicki Minaj, Derrick Rose, Korean pop group 2NE1, and Jeremy Scott. “This generation is always looking for a chance to go all in to their own beat; an opportunity to show the world their passions and their talents. This campaign builds on the desire for self-expression, and we are enabling our consumers to share with us and the world their creativity, and what originality means to them,” says Hermann Deininger, CMO of the adidas brand

All Originals Represent. Represent your crew. The new spot features Nicki Minaj, Jeremy Scott, Big Sean, Sky Ferreira, 2NE1, Kids These Days and Derrick Rose representing their crew. #alloriginals #represent

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